:root{
  --turbo-red:#b22222;
  --turbo-dark:#111111;
  --turbo-gray:#f4f5f7;
  --turbo-text:#1a1a1a;
  --maxw:980px;
  --radius:18px;
  --shadow:0 12px 24px rgba(0,0,0,.08);
}
*{box-sizing:border-box}
html,body{margin:0;padding:0}
body{font-family:system-ui,-apple-system,Segoe UI,Roboto,Helvetica,Arial,Noto Sans;color:var(--turbo-text);line-height:1.55;background:#fff}
.container{max-width:var(--maxw);margin:0 auto;padding:20px}
.header{display:flex;justify-content:center;align-items:center;padding:22px 0 12px;border-bottom:4px solid var(--turbo-red)}
.header img{height:70px;width:auto}
.hero{padding:28px 0;text-align:center}
.hero h1{font-size:42px;line-height:1.1;margin:10px 0 16px;text-transform:uppercase;letter-spacing:.02em}
.hero img.hero-img{width:100%;height:auto;max-width:760px;margin:10px auto 18px;border-radius:16px;border:1px solid #eee;box-shadow:var(--shadow);display:block}

.badges{display:flex;flex-wrap:wrap;justify-content:center;gap:14px;margin:18px auto 8px;max-width:100%}
.badge-item{background:#fff;border:1px solid #eee;border-radius:14px;padding:16px 12px;box-shadow:0 6px 12px rgba(0,0,0,.05);min-height:150px;width:18%;min-width:160px;display:flex;flex-direction:column;align-items:center;justify-content:flex-start;text-align:center}
.badge-item .icon{width:48px;height:48px;flex:0 0 48px;border-radius:50%;background:#fff;display:flex;align-items:center;justify-content:center;border:3px solid var(--turbo-red);margin-bottom:10px}
.badge-item span{font-weight:700;font-size:13.5px;line-height:1.35}

.copy{max-width:760px;margin:0 auto;text-align:left}
.copy p{margin:14px 0}
.copy p + p{margin-top:10px}
blockquote{margin:18px auto;max-width:760px;padding:12px 16px;border-left:4px solid var(--turbo-red);background:var(--turbo-gray);border-radius:8px}
.testimonial{max-width:760px;margin:18px auto;display:flex;gap:14px;align-items:center;background:#fff;border:1px solid #eee;border-radius:14px;padding:14px 16px;box-shadow:0 6px 12px rgba(0,0,0,.05)}
.testimonial img{width:56px;height:56px;border-radius:50%;object-fit:cover;border:3px solid #fff;box-shadow:0 3px 8px rgba(0,0,0,.08)}
.testimonial .meta{font-size:12px;color:#555;margin-top:2px}

.cta{margin:26px auto;display:flex;gap:12px;flex-wrap:wrap;align-items:center;justify-content:center}
.btn{appearance:none;border:none;cursor:pointer;text-decoration:none;text-align:center;font-weight:800;letter-spacing:.02em;text-transform:uppercase;font-size:14px;padding:14px 18px;border-radius:12px;display:inline-flex;align-items:center;gap:10px}
.btn-primary{background:var(--turbo-red);color:#fff}
.btn-outline{background:#fff;color:var(--turbo-red);border:2px solid var(--turbo-red)}
.footer{font-size:12px;color:#666;padding:28px 0 16px;text-align:center;border-top:1px dashed #e2e2e2}

@media (max-width:900px){.hero h1{font-size:36px}.badge-item{width:30%}}
@media (max-width:640px){.hero h1{font-size:30px}.badge-item{width:100%;min-height:130px}}

/* ===== v3: index chooser + audience tag ===== */
.iam{text-align:center;margin:34px 0 4px}
.iam .kicker{text-transform:uppercase;letter-spacing:.14em;font-size:13px;color:#777;font-weight:800}
.iam h1{font-size:44px;text-transform:uppercase;margin:6px 0 2px;letter-spacing:.02em}
.iam .sub{color:#666;font-size:15px;margin:0 auto;max-width:520px}
.cols{display:grid;grid-template-columns:1fr 1fr;gap:22px;max-width:900px;margin:26px auto 10px}
.col{border:1px solid #eee;border-radius:var(--radius);padding:26px 22px;box-shadow:var(--shadow);background:#fff;display:flex;flex-direction:column}
.col .col-h{text-align:center;padding-bottom:16px;margin-bottom:18px;border-bottom:4px solid var(--turbo-red)}
.col .col-h h2{text-transform:uppercase;font-size:25px;margin:0 0 4px;letter-spacing:.01em}
.col .col-h p{font-size:13px;color:#666;margin:0;min-height:34px}
.col .links{display:flex;flex-direction:column;gap:12px}
.col .links a{width:100%;justify-content:center}
@media (max-width:720px){.cols{grid-template-columns:1fr}.iam h1{font-size:34px}}

.aud{display:inline-block;text-transform:uppercase;letter-spacing:.12em;font-size:12px;font-weight:800;color:var(--turbo-red);border:2px solid var(--turbo-red);border-radius:999px;padding:5px 13px;margin:2px 0 2px}

/* ===== v4: testimonial stars + alignment ===== */
.testimonial{align-items:flex-start}
.testimonial .stars{color:var(--turbo-red);letter-spacing:3px;font-size:14px;line-height:1;margin-bottom:6px}
.testimonial strong{font-weight:700}
.testimonial .meta{margin-top:6px}

/* ===== v5: all-in-one kit callout ===== */
.kit-note{max-width:760px;margin:18px auto 0;background:var(--turbo-gray);border:1px solid #e6e7ea;border-left:4px solid var(--turbo-red);border-radius:12px;padding:16px 18px;display:flex;gap:16px;align-items:center;justify-content:space-between;flex-wrap:wrap;text-align:left}
.kit-note .kn-text{font-size:14.5px;flex:1 1 360px;line-height:1.5}
.kit-note .kn-text strong{display:block;font-size:15px;margin-bottom:3px}
.kit-note .btn{white-space:nowrap}

/* ===== v5: kit upsell callout ===== */
.kit-callout{max-width:760px;margin:22px auto 0;background:var(--turbo-gray);border:1px solid #e6e7eb;border-left:5px solid var(--turbo-red);border-radius:12px;padding:18px 20px;text-align:left}
.kit-callout .kit-eyebrow{display:flex;align-items:center;gap:8px;text-transform:uppercase;letter-spacing:.1em;font-size:12px;font-weight:800;color:var(--turbo-red);margin-bottom:6px}
.kit-callout h3{margin:0 0 8px;font-size:19px;text-transform:uppercase;letter-spacing:.01em}
.kit-callout p{margin:0 0 14px;font-size:14.5px;color:#333;line-height:1.5}
.kit-callout .btn{font-size:13px;padding:12px 16px}

/* ===== v7: ICP overview / intro (hub) pages ===== */
.intro{padding:30px 0 6px;text-align:center}
.intro .kicker{text-transform:uppercase;letter-spacing:.14em;font-size:13px;color:#777;font-weight:800}
.intro h1{font-size:40px;text-transform:uppercase;margin:8px 0 12px;letter-spacing:.02em;line-height:1.08}
.intro .sub{color:#555;font-size:16px;max-width:680px;margin:0 auto;line-height:1.5}
.tool-list{display:flex;flex-direction:column;gap:16px;max-width:880px;margin:28px auto 8px}
.tool-row{display:grid;grid-template-columns:140px 1fr auto;gap:20px;align-items:center;background:#fff;border:1px solid #eee;border-radius:var(--radius);box-shadow:var(--shadow);padding:16px 18px;text-align:left;color:var(--turbo-text);text-decoration:none;transition:border-color .15s ease,transform .15s ease}
.tool-row:hover h3{color:var(--turbo-red)}
.tool-row:hover{border-color:var(--turbo-red);transform:translateY(-2px)}
.tool-row img{width:140px;height:100px;object-fit:cover;border-radius:12px;background:var(--turbo-gray);border:1px solid #eee}
.tool-row .mat{display:inline-block;text-transform:uppercase;letter-spacing:.08em;font-size:11px;font-weight:800;color:var(--turbo-red);margin-bottom:4px}
.tool-row h3{margin:2px 0 6px;font-size:21px;text-transform:uppercase;letter-spacing:.01em}
.tool-row p{margin:0;font-size:14.5px;color:#444;line-height:1.5}
.tool-row .go{white-space:nowrap}
.intro-cta{margin:26px auto 6px;text-align:center}
.intro-cta p{color:#555;font-size:15px;margin:0 0 14px}
@media (max-width:680px){.intro h1{font-size:30px}.tool-row{grid-template-columns:1fr;text-align:center}.tool-row img{width:100%;height:170px}.tool-row .go{width:100%;justify-content:center}}